/ Bluewaters

The Viral Formula Behind TikTok’s Top Seller and 8-Figure Revenue

The Viral Formula Behind TikTok’s Top Seller and 8-Figure Revenue

The Viral Formula Behind TikTok’s Top Seller and 8-Figure Revenue

Discover the Key Strategies Behind Bluewaters’ 8-Figure Revenue, Powered by Trendsi’s Seamless Supply Chain and Customization Options

Discover the Key Strategies Behind Bluewaters’ 8-Figure Revenue, Powered by Trendsi’s Seamless Supply Chain and Customization Options

$1M+

Achieved TikTok Shop sales goal

30%

Increase in turnover rate

25%

Growth in GMV

$1M+

Achieved TikTok Shop sales goal

30%

Increase in turnover rate

25%

Growth in GMV

$1M+

Achieved TikTok Shop sales goal

30%

Increase in turnover rate

25%

Growth in GMV

Bluewaters is leading the way in live-streaming products for retail, turning into a modern-day QVC with interactive shopping experiences. Their dedication to authenticity and quality has propelled them to bootstrap the business to eight figures in revenue within just three years of launching. Bluewaters has also earned the title of being the top live seller on TikTok.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

USA

PRODUCT

About Bluewaters

Bluewaters is leading the way in live-streaming products for retail, turning into a modern-day QVC with interactive shopping experiences. Their dedication to authenticity and quality has propelled them to bootstrap the business to eight figures in revenue within just three years of launching. Bluewaters has also earned the title of being the top live seller on TikTok.

About Bluewaters

Bluewaters is leading the way in live-streaming products for retail, turning into a modern-day QVC with interactive shopping experiences. Their dedication to authenticity and quality has propelled them to bootstrap the business to eight figures in revenue within just three years of launching. Bluewaters has also earned the title of being the top live seller on TikTok.

Key Challenges

Key Challenges

Out-of-Stock

Frequent stockouts of bestselling products due to slow reorder times from existing manufacturers, leading to missed sales opportunities. Reordering is hampered by slow manufacturing and shipping times.

Low Margin Buying WS

Difficulty maintaining good profit margins while thriving on TikTok Shop, where customers are highly price-sensitive.

Differentiation

Struggling to differentiate and establish a unique brand identity in their products.

Overwhelmed Fullfillment Workload

Insufficient fulfillment capabilities to manage all orders internally, limiting their ability to handle shipping themselves.


Out-of-Stock

Frequent stockouts of bestselling products due to slow reorder times from existing manufacturers, leading to missed sales opportunities. Reordering is hampered by slow manufacturing and shipping times.

Low Margin Buying WS

Difficulty maintaining good profit margins while thriving on TikTok Shop, where customers are highly price-sensitive.

Differentiation

Struggling to differentiate and establish a unique brand identity in their products.

Overwhelmed Fullfillment Workload

Insufficient fulfillment capabilities to manage all orders internally, limiting their ability to handle shipping themselves.


Out-of-Stock

Frequent stockouts of bestselling products due to slow reorder times from existing manufacturers, leading to missed sales opportunities. Reordering is hampered by slow manufacturing and shipping times.

Low Margin Buying WS

Difficulty maintaining good profit margins while thriving on TikTok Shop, where customers are highly price-sensitive.

Differentiation

Struggling to differentiate and establish a unique brand identity in their products.

Overwhelmed Fullfillment Workload

Insufficient fulfillment capabilities to manage all orders internally, limiting their ability to handle shipping themselves.


Trendsi Solution

Trendsi Solution

Fast-Restock

2-3 weeks turnover time with dedicated merchandising and production team

Direct to Asia Factories + Sea Shipping

Lowest price you can get by eliminating all the unnecessary costs

Dropship + Customization

Utilizing Trendsi's sourcing service to discover new product lines and dropship to test out the water before committing to wholesale. Also, every piece shipped to your customer can be customized with your brand logo, tag, branded invoice and personalized message. So you can push many new styles and establish your brand identity at a low cost.

3PL Service

Partnering with Trendsi's warehouse fulfillment (3PL & Dropshipping) to partially fulfill Bluewater’s TikTok orders efficiently.


Fast-Restock

2-3 weeks turnover time with dedicated merchandising and production team

Direct to Asia Factories + Sea Shipping

Lowest price you can get by eliminating all the unnecessary costs

Dropship + Customization

Utilizing Trendsi's sourcing service to discover new product lines and dropship to test out the water before committing to wholesale. Also, every piece shipped to your customer can be customized with your brand logo, tag, branded invoice and personalized message. So you can push many new styles and establish your brand identity at a low cost.

3PL Service

Partnering with Trendsi's warehouse fulfillment (3PL & Dropshipping) to partially fulfill Bluewater’s TikTok orders efficiently.


Fast-Restock

2-3 weeks turnover time with dedicated merchandising and production team

Direct to Asia Factories + Sea Shipping

Lowest price you can get by eliminating all the unnecessary costs

Dropship + Customization

Utilizing Trendsi's sourcing service to discover new product lines and dropship to test out the water before committing to wholesale. Also, every piece shipped to your customer can be customized with your brand logo, tag, branded invoice and personalized message. So you can push many new styles and establish your brand identity at a low cost.

3PL Service

Partnering with Trendsi's warehouse fulfillment (3PL & Dropshipping) to partially fulfill Bluewater’s TikTok orders efficiently.


Results and Successes

Results and Successes

Hit Sales Goal

142% Year over Year Revenue Growth

Met the June 2024 TikTok Shop "Million Sales" goal by starting the merchandising plan with Trendsi just one month in advance. Manufactured and delivered products to her warehouse in just 3 weeks.

Met the June 2024 TikTok Shop "Million Sales" goal by starting the merchandising plan with Trendsi just one month in advance. Manufactured and delivered products to her warehouse in just 3 weeks.

Higher Margin

Higher Margin

50-60% margin rate while keeping competitive retail prices for Tiktok Shop buyers

50-60% margin rate while keeping competitive retail prices for Tiktok Shop buyers

Brand Awareness

Brand Awareness

Bluewater-branded items achieved a 30% higher turnover rate compared to average clothing products.

Expanded Product Catagory

Expanded Product Catagory

Introduced new product lines from Trendsi, such as cosmetics and fine jewlery, which boosted overall GMV by 25%.

No More Headache in Fulfillment

No More Headache in Fulfillment

shipping was partially handled by FBT and partially handled by Trendsi.

" Working with a good supply chain partner makes your life easier. Avoid Out-of-Stock on your viral products, so Tiktok Shop algorithm will keep pushing your videos."

" Working with a good supply chain partner makes your life easier. Avoid Out-of-Stock on your viral products, so Tiktok Shop algorithm will keep pushing your videos."

— Proven strategy from Shannon, Founder of Bluewaters

Recent Case Studies

Recent Case Studies

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